Srcasm

As Bart and I were walking into a networking/mobile information event, I started talking about an idea I had. People have done something very similar to this in the past but I think there are a few key steps missing in the process.

Virtual/connected business cards

The idea is simple, instead of handing out a card that has your name, phone numbers, emails, web sites, address, and more on it, why not hand out a Moo card with a short set of directions (Send a text to 84782273 (VIRTCARD) with:) and then a unique username (SRCASM). That’s it. When you meet someone new (and they best have a cell phone), you simple either tell them these steps (and save the environment) or hand them a tiny set of instructions. They can text that at their earliest convenience and be hooked up.

Now, this is where it gets a little better. After sending that text message, a few things happen…

• If the person sending the text has an account:
  • Your information is added to their online account (this includes all of your social networking links, email, contact info and any other information you wish to provide), AND
  • They then receive a text message with your pertinent immediate contact info such as name, phone number and email address, AND
  • They receive a text message with a vCard (or whatever compatible format works for their specific phone) attachment to add your info directly to their address book.
• If the person sending the text does not have an account already:
  • They receive a text message with your pertinent immediate contact info such as name, phone number and email address, AND
  • Next, they receive a text message with a vCard (or whatever compatible format works for their specific phone) attachment to add your info directly to their address book, AND
  • Finally, they get a specific activation ID that can be used on the web site later to both activate a new, free account, for them and with your info already included in their profile.

There is so much more that could be added to this service, I am only beginning to scratch the surface. Tie it in with Brightkite for location specific info, Twitter for updates of the people you know and add it into my aggregated address book idea for even more contact power!

Today it seems like there is a never-ending supply of social networking sites (Facebook, Twitter, LinkedIn), contact relationship sites (Plaxo and Salesforce), email address books (Gmail and Yahoo) but what about when I need to reach Alex from my cell phone and I forgot to put his number in? What if I never even had Alex’s number? What if he’s available via IM right now and doesn’t want phone calls? These are all great questions and I think I have an idea or a solution…

Aggregated address book system

On the top level, it’s simply a way of pulling in contacts from all over the globe. Bring your friends from Facebook (with their IM name, email and phone numbers), your business contacts from LinkedIn (with their title, company, email and website) and your main homeboys from Gmail (with their emails, phone numbers and whatever else you’d like to include) and pull them all together into one simple, online and offline-capable address book. Add the ability access this service via SMS or WAP site and you have yourself an always-on address book system

To sweeten the deal, add the ability to not only have presence detection (such as if the person is on Gtalk, AIM, Yahoo Messenger or simple available via text message) but also allow masked-communication with users. This could use a service like Jajah to connect the two parties.

On top of these amazing features (which are already out there, they just need to be mashed together), offer both natural language search (i.e. call Joe Schmoe at home) as well as opt-in and opt-out communication methods. For example, say I am “friends” with Joe on Twitter. Twitter knows that Joe’s phone number is 555-1337 (this would take some work with Twitter to allow this in their API with an opt-in option) but I don’t know that Joe’s number is that. I text 232665 (ADBOOK) or visit m.addbook.com from my mobile and type in “call Joe Schmoe’s mobile”. Within seconds, Joe Schmoe is notified that I’d like to get in touch with him. He can simply reply to a text message with Y or N as to whether he’d like to talk and voila, with a Y response, Joe and I are connected (neither of us know the other’s phone number).

See how helpful that could be? Now get out there, and someone, set this up as I have a lot of contacts I’d like to reach.