Tuesday
Dec222009
What's your mission?
Tuesday, December 22, 2009 at 10:33AM
I've spent the last couple of days coming up with a mission statement. When I first dove into it, I had two thoughts:
Boy was I wrong! First, a mission is superbly important. While I knew what my objectives were it was tough getting it boiled down into a simple one-liner. The elevator pitch was not nearly as concise as I thought it had been. My original thought ran on for at least two paragraphs which just doesn't cut it. In addition, a lot of the words that I was using were simply buzz words. They had no real meaning which therefore made my statement entirely pointless.
I quickly realized that it was important to understand what it is that you and your group does and it's even more important to be able to share that with others. I'm still working on ironing out the details with mine but I've come a long way. I'm sure I'll be sharing it here in the future. With that, I ask you to share stories that you have from writing statements of any kind. These could be mission statements or they could be pitches to the VC that you're going to see. Let's hear how you came up with your short, to-the-point piece of the written world.
- It was a waste of time as I could use this time to work on real projects, and
- It would be dead simple to write because I knew what I was doing already.
Boy was I wrong! First, a mission is superbly important. While I knew what my objectives were it was tough getting it boiled down into a simple one-liner. The elevator pitch was not nearly as concise as I thought it had been. My original thought ran on for at least two paragraphs which just doesn't cut it. In addition, a lot of the words that I was using were simply buzz words. They had no real meaning which therefore made my statement entirely pointless.
I quickly realized that it was important to understand what it is that you and your group does and it's even more important to be able to share that with others. I'm still working on ironing out the details with mine but I've come a long way. I'm sure I'll be sharing it here in the future. With that, I ask you to share stories that you have from writing statements of any kind. These could be mission statements or they could be pitches to the VC that you're going to see. Let's hear how you came up with your short, to-the-point piece of the written world.
Reader Comments