Granularity helps, especially in this BIG world
Monday, January 5th, 2009In this day and age of mobile phone, PDAs, Flip Video cams and EyeFi cards, everyone and their mother is connected to the world wide web (even my mother texts now… guilt in multiple forms.) This also means that location-based services are even easier to work with today than they were only a year ago.
Tools like Brightkite and Loopt allow a user to both tell everyone where they’re at and pinpoint people and places close by. Now I’m happy to see sites moving to a more granular location system.
When I searched for a car two years ago, I went onto Cars.com and searched for cars in my area. This meant “within 10, 20 and 30 miles” were my options. This is fine when searching for something in the area, but what about if I want to know the closest restaurant to eat at while downtown at New Work City? This is where granularity comes in.
GoMobo.com allows restaurants to setup online ordering for their customers directly from their mobile phones or the web. While I believe this is a fantastic idea (especially for my late-night Wawa trips), something they’ve taken one step further is how they show restaurants near you. It’s no longer large areas around a point, I can go as close as .25 miles away from my location.
While up at NWC, I could see restaurants that are actually within walking distance, not those that I’d spend an arm and a leg taking a cab to. I could see places to grab some grub that would deliver, not those that I had to go schlep over and pick stuff up at. This is superb on a number of fronts but in my mind it’s the way of the future.
Now that you’ve found me to the square meter (GPS), tell me what’s near me to the square block. Now, who wants to order from Cafe Español?

Way back when, car phones were the new in thing. Then came cell phones (they could actually fit into your pocket!). After cell phones came smartphones. The first gen versions of smartphones were bulky, slow and black and white — Gross. Today we have iPhones, Blackberrys, Windows Mobile and Android phones (to name a few) that can do so much more than their older brothers and sisters from only a few years ago.